Abelson Sports has entered a partnership with SABA Sports to distribute its Football Player Markets data suite across Asian platforms. According to the August 12, 2026 announcement by Jonny Whitfield, the agreement integrates Abelson’s player performance metrics into SABA’s B2B and B2C sportsbook infrastructure.
Data Integration and Product Scope
The collaboration centers on Abelson’s Football Player Markets product, which supplies granular match statistics including goalscorers, cards, shots, assists, fouls, offsides, and saves. The dataset also covers pricing models for extra time and combined score or assist outcomes. Abelson Sports identifies this integration as a substantial new revenue stream while expanding its regional distribution framework.Reuben Thomas, sales director at Abelson Sports, stated that entering the Asian market with a major infrastructure partner aligns with the company’s growth strategy. Justin Foo from SABA Sports noted that access to niche player metrics enhances the reliability of their sportsbook products. The companies indicated the partnership will improve football betting options for SABA’s international client base.
This arrangement follows a recent agreement between Abelson Sports and Odds Composer regarding basketball proposition markets.