Malta MEP Peter Agius has raised concerns regarding proposed restrictions on online gambling advertising. He argues that limiting promotional campaigns may drive consumers toward unlicensed platforms instead of enhancing player safety.
Regulatory Impact on Market Dynamics
The proposed measures aim to restrict how digital betting services promote their offerings. Agius notes that advertising limitations could reduce visibility for licensed operators, making it harder for them to maintain market presence.According to the MEP, a reduced promotional footprint might shift user traffic toward the informal sector. He emphasizes that consumer protection objectives could be compromised if authorized companies lose ground to unauthorized services.