RubyPlay has finalized an agreement to acquire 100% of the shares of Splash Tech. This strategic move allows the supplier to expand its portfolio beyond standard game content.
Strategic Expansion of Supplier Portfolio
The acquisition focuses on enhancing engagement tools for both casino and sports betting sectors. By integrating Splash Tech's assets, RubyPlay aims to broaden its operational reach within the iGaming market.
This transaction marks a shift in strategy for suppliers who are increasingly diversifying their offerings. The integration of new engagement technologies is expected to support RubyPlay's growth objectives.