SOFTSWISS presented its updated brand positioning and visual identity at iGB L!VE London 2026, following a digital launch on July 1, 2026. The company used the exhibition at ExCeL London to introduce a dedicated environment for operator partnerships and long-term market growth.
The exhibition space replaced standard promotional displays with a private Networking Lounge featuring a balcony area for scheduled meetings. SOFTSWISS arranged Ferrari transfers to move partners between their hotels and the venue. A second-day breakfast session and an evening networking event co-hosted with DELULU Gaming provided additional touchpoints for industry discussions.
Industry Conversations and Partnership Focus
The company recorded a series of panel discussions during the event, examining sustainable growth strategies within regulated igaming markets. Participants included Robin Harrison, global content director B2B at WorldGaming, Fernando Saffores, CEO and founder of Focus Gaming News, and Levon Nikoghosyan, CEO and founder of AffPapa. Miranda Guliashvili, head of regional growth at SOFTSWISS, stated: "Our new positioning reflects the way we work with our partners." She noted that every interaction during the event was structured to demonstrate a focus on reliable, long-term collaboration.The details are based on a SOFTSWISS press release.