Southampton FC has renewed its commercial agreement with gaming operator Midnite for the 2026/27 campaign. The operator will continue serving as the club’s official training kit provider and back-of-shirt sponsor.
The extended contract introduces the 2UP fan promotion, which awards a cash prize to one supporter whenever the team establishes a two-goal advantage during a home league fixture. The prize fund increases by £1,000 each week the condition remains unmet. Club officials noted that Southampton achieved a two-goal lead in six home league matches last season, forming the statistical basis for the new scheme.
Greg Baker, Chief Revenue Officer at Southampton FC, confirmed that the club values Midnite’s approach to fan rewards. Andrew Mook, Midnite’s Head of Brand Marketing, stated that the operator will maintain its focus on delivering additional benefits to supporters throughout the upcoming campaign.
Previous Season Campaigns
During the 2025/26 season, Midnite managed several supporter engagement programmes. These included the Midnite Express away travel service, the Ticket Treats hospitality scheme, and a commemorative tifo celebrating the 50th anniversary of the club’s FA Cup triumph. The operator also ran the Brace Yourself campaign, which distributed rewards when players netted two goals in a home league game. Taylor Harwood-Bellis triggered a £8,000 payout with his November double.Source: Southampton FC press release, 6 July 2026.