Sporting Risk has formed a partnership with Entain to distribute the BetBuilder platform across European markets. The integration will initially launch on a designated group of Entain-operated brands within the region.
Platform Integration Scope
The commercial agreement covers several established operators under the Entain portfolio. Optibet, Klondaika, Laimz and Bwin are confirmed as the first platforms to receive the updated betting functionality.
Sporting Risk will supply the technical infrastructure required to support the new feature set. The rollout will proceed across the selected European territories according to the initial integration schedule.
The partnership details were first disclosed by iGaming Express.