Entain’s Coral division has agreed to a front-of-shirt sponsorship deal with Birmingham City. This arrangement marks the company’s first front-of-shirt football sponsorship.
Sponsorship Agreement
The deal places the Coral logo on the front of the team’s shirts. This positioning provides the brand with direct visibility associated with the club.
Entain manages Coral within its business portfolio. The operator has maintained other sponsorship relationships, but this agreement represents its initial entry into front-of-shirt football marketing.
This deal expands Coral’s presence in football sponsorship. The brand previously held other sponsorship positions but had not secured a front-of-shirt placement.