NGM Game has omitted the AI-generated character Tung Tung Tung Sahur from its new Brainrot Mania slot machine to address ongoing intellectual property litigation. The decision follows a lawsuit filed by the meme creator against Roblox developers over the use of the character in Steal a Brainrot.
Legal Dispute Over AI-Generated Assets
The conflict centers on whether neural network designs qualify for traditional copyright protection. The original creator claims ownership of the Tung Tung Tung Sahur concept, while the Roblox studio argues that AI generation limits exclusive authorship rights. The character has also been integrated into Fortnite, highlighting the widespread commercial use of AI meme assets across gaming platforms.NGM Game’s legal department states that copyright law protects specific visual executions rather than underlying concepts. The company’s attorney notes that "relying solely on AI generation is insufficient when a design creates direct association with an existing original." To maintain legal compliance, the studio redesigned the slot’s characters by preserving the general brainrot aesthetic while altering specific visual details.
This approach ensures distinct visual separation, which the lawyer identifies as a mandatory requirement for iGaming assets.
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